In 2009, Ms, Senecal was hired to take over as president, CEO, and partner at Kirshenbaum Bond and Partners. This meant that Senecal had to leave her post as president of McCann-Erickson. The move saw the company rebrand from Kirshenbaum Bond Senecal and Partners. Lori Senecal was hired owing to her experience at major multinational agencies. At that time, the firm was planning to expand beyond its New York headquarters.
Senecal has an outstanding reputation for creativity, innovation and excellent leadership, which is in line with the firm’s goals. Her Vast Knowledge and expertise were crucial to enhancing the reputation and effectiveness of Kirshenbaum Bond and Partners. Although the move was to the advantage of Kirshenbaum Bond, it came as a blow to McCann-Erickson. After her departure, McCann’s suffered a significant shock regarding stability and leadership of the firm. Almost immediately, the company lost important portions of its Microsoft account and struggled with General Motors client.
In March 2015, Ms. Senecal was appointed to be the global CEO at CP&B, reports the Wall Street Journal. The appointment did not affect her role at KBS, and the KBS spokeswoman said that there are no plans to replace her. At CP&B, Senecal was charged with the responsibility of overseeing the firm’s global growth, expansion, management and coordination of its eight international offices.
Lori appointment to CP&B was as a result of her thorough understanding of the agency coupled with passion, experience, and expertise. Being an industry thought leader and management expert; she has a remarkable record of embracing technology, invention, and innovation at global levels. Her appointment to CP&B, which had just won Infiniti global creative award, meant that she would continually fuel the firm’s global momentum.
Message from Wayward Celebrities
Senecal explains on Huffington Post the branding secrets that firms should learn from these celebrities. According to her, they convert a simple act into highly analyzed, and web celebrated moments. It is imperative for brands to understand this art. Hiring great stylists, managing a great comeback, expanding your threat, and developing unique icons are some of the crucial things that brands should learn from these artists.
Lori Senecal in Brief
Lori Senecal is the current global CEO at CP+B. Senecal is a bachelor of commerce graduate from McGill University. Since joining the firm in 2015, she has transformed the company to become a modern global agency with agility, innovative, and consistency in quality service delivery. Her great leadership and strong focus have spurred development across disciplines and geographies. In 2016, the firm was acknowledged by Advertising Age among the Creativity Innovators of the year while Senecal was named among the top four Agency Executives to Watch. View her shootonline.com bio for more info.