Neto is an alumnus of the Fundação Armando Álvares Penteado which is a University in Sao Paulo. His career at JHSF started back in 1993. In 1997 as Neto’s career was taking off, he founded JHSF services department a parking lot management system popularly known as Parkbem which became a success. After the famous victory of the services department, Jose Auriemo Neto secured the rights to develop the company’s first shopping destination which is the Shopping Santa Cruz, which he supervised to its successful development.
José Auriemo Neto is a Brazilian business executive who currently serves as the Chairman and CEO of JHSF Participacoes. JHSF Participacoes is a Brazilian real estate company that has its focus on developing both commercial and residential properties in Brazil.
Neto is tasked with overseeing the company’s interest in various real estate markets that include the developments of office buildings, hotels, and other unique public developments. Other than these, Neto is also tasked with administering JHSF Participacoes’ extensive real estate portfolio that includes both shopping and retail developments such as the prominent Cidade Jardim retail complex situated in Sao Paulo, the Metro Tucuruv; the Bela Vista found in Salvador not forgetting the Ponta Negra shopping complex in Manus. Currently, Neto is overseeing the construction of two developments in the Sao Paulo District, All which serve to recognize the growing economic market in the developing Brazilian economy.
Back in 2009, Neto was in charge of overseeing JHSF Participacoes first venture in the retail market, the signing of the exclusive partnership deal with Hermes, Pucci and Jimmy Choo together with the opening of the first retail outlets which is a luxury brand within the company’s owned Cidade Jardim retail shopping complex. In 2012, JHSF Participacoes secured a partnership deal with Valentino which led to the launching of the first valentine and R.E.D shopping stores in Brazil.