It is normal for consumers nowadays to go through reviews to determine whether or not they will purchase a certain item. Consumers have grown to trust reviews on products the same way as personal recommendations. For you to thrive in business currently, it has become important to base your marketing strategies around consumer reviews.
Fabletics is a brand that has come to grow out of consumer reviews. The company has recorded over 200% growth since it launched in 2013. This growth can be equated to a revenue of $235 million from over one million active members. Fabletics take a keen interest in driving their sales and retaining their customers by ensuring they get good reviews from their customers. The company came to realize that most people prefer doing business with a company based on their online reviews.
Authentic reviews tend to drive the search rankings of businesses and in turn, bring about an increase in revenue. Companies have ventured into incorporating their customer’s thoughts into the products offered. This creates a customer-centric service which in turn brings about repeat and loyal customers to the business.
Research companies Moz and The Local SEO Guide conducted a search ranking survey that looked into the impact of reviews on search rankings. The study found out that having positive reviews on your products had a direct impact on the brand’s ranking on search engine Google. Positive reviews bring about extra attention from consumers. This leads to more potential customers getting attracted to the what is happening on the websites.
Since reviews bring about repeat customers, it could be wise to address the issues that come up from the customer’s reviews. Having to incorporate the user’s sentiments on products shows them that you take their opinions seriously. Fabletics actively collects, manages and replies to customers reviews on their products. This has helped Fabletics in refining their products to meet their customers’ needs. Reviews have made companies focus on customer satisfaction and transparency. This is because they now must put themselves in their users’ shoes whenever they come up with products.
When the founders of Fabletics, Don Ressler, and Adam Goldenberg came up with the idea of the company, they were faced with a predicament of whom to use as a brand ambassador. Kate Hudson was their solutions given her personality, fame, and love of keeping fit. She has been key in the improvement and development of Fabletics, the athleisure brand for women.
Kate aims at empowering women to keep fit regardless of their age, shape, or size. Through her regular input, she has contributed hugely in foreseeing the company’s growth from a little startup to a $250 million company. Kate oversees the design process. It is her duty and the design team to ensure that the design of the clothes remains fresh. She also reviews the company’s budgets and decides on what social media marketing strategies ought to be implemented.
Before you sign up for Fabletics, you will be required to take a quick quiz. The company uses this data to determine what prices to charge their products, and create products that people want. Therefore, you will be in charge of what you wear and how much to pay for it by completing the quiz. That is how customer-centric Fabletics is.