Creating a lingerie company in an industry that is already very developed can be challenging. Honey Birdette was launched in 2006, and has created a huge base of customers in the last decade. When Honey Birdette opened it was based in Austraila. Since then it has grown to become a global brand. Stores have reached Europe and by the end of 2018, 40 stores will be opening in the UK. Not only have the grown to cater to their UK based customers, but a 374% increase in US sales prompted them to create a US e-commerce site that is able to better serve their US based customers.
For Honey Birdette, their customers are the most important thing. From the moment a person walks into one of their boutiques they can expect to have a one of a kind experience. Sensuality is a big component of Honey Birdette and that is made clear in their store and in their lingerie. Patrons are given champagne and helped by a staff that is playfull yet comforting. The experience of Honey Birdette is something that no other retailer has.
Honey Birdette was created for the woman who feels her lingerie lacks the provocative element. For the woman wanting to bring more sensuality to their bedroom and beyond. With more than just lingerie, Honey Birdette has all the bedroom accessories anyone would need to have a blissful and sensual evening. Unlike any other lingerie retailer out there, Honey Birdette has created a boutique that meets the needs that other lingerie stores never could.
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