Omar Yunes knows very well how to chain/franchise business operates having started off on the same aged 21. He has grown the Japanese food chain, Sushi Itto to become the largest food provider in the country and expanding to other locations. Currently, Omar Yunes owns 10% of the Sushi Itto chain stores which are about 13 franchised units in number, with 400 staff members.
Last year’s annual competition for the Best Franchisee of the World (BFW) brought franchise business representatives and entrepreneur into a fierce battle for the top price sourced from different sectors and line of products. They included the Mexican Association of Franchises, Universidad Anahuac and the Entrepreneurs of the associated sector. Mexico, the event host, participated in the same, with other participatory units from Brazil, Argentina, Italy among others to a sum of 34 countries. The December 5th crown went with Omar Yunes of Sushi Itto who was recognized as the Best Franchisee of the World. This was arrived at after a keen look into his efficient business model, network development, and wealth of knowledge, employees’ motivation and management skills.
Diego Elizarrarras, the event organizer, said that the fair win was subjective to franchising – franchisee relationship and performance measurements. On the other hand, Benjamin Cancelmo, Sushi Itto’s CEO acknowledged the joint effort that leads to scooping the award. The second position was taken by Ivan Tamer of Prendamex franchisee.
About Omar Yunes
Luck does not describe Omar Yunes participation in the first edition of the Mexican Best Franchisee of the World, but dedication and hard work are. His contribution to building a successful franchise business could seamlessly be pointed out from the 34 contestants. After emerging the title bearer, his name was flowered for his input in professionalizing the role of franchising.
Omar Yunes is thankful for Sushi Itto for believing in him and according to him all the necessary resources and support to run the food chain. He uses the brand building strategy in developing a long-lasting relationship. His 13 franchises units are within the divide of the Mexico City, Puebla, and Veracruz.