Mexicano, a Mexican Sushi chain restaurant, is awarded as the best franchise in the world 2015 by the Best Franchisee of the World or BFW. The competition took place in Florence, Italy, on Dec. 5, 2015, and that saw representations of franchises from 34 countries around the world. The franchise units of Sushi Itto, the Japanese fast food brand, was founded by the renowned Mexican entrepreneur and investor, Omar Yunes. He says that he is very proud of the recognition and states that he is just a representative of the hard work of a team of 400 employees from its different units. Yunes also thanked the brand, Sushi Itto, for providing the space for innovation that helped it to grab the title.
The 2015 edition of BFW competition saw participation from countries including Portugal, France, Hungary, Brazil, Argentina, Italy, and Mexico. It was based on parameters such as the influence the franchise created on the brand network, its contributions in terms of knowledge and value addition, motivation to employees, the total amount of invoice and improvements the franchise proposed to the brand, and the total number and amount of savings implemented. Interestingly, the competition did not consider the brand as a parameter for the contest. Benjamin Cancelmo, the CEO of Sushi Itto was delighted with the great feat one of its franchises achieved and confirmed that the award is a recognition for their joint effort in providing excellent service, unique hospitality, and remarkable flavor to their customers.
Omar Yunes started his entrepreneurial ventures from his very younger ages and known for endeavors by keeping quality as the prime focus. He opened the first franchise of Sushi Itto at the age of 21, and now he owns 13 units in major cities in the country including Mexico City, Veracruz, and Puebla. Interestingly, the franchise represents almost 10% of the total number of units the brand has. Yunes thinks that teamwork, innovation, leadership, and implementation of continuous improvements in the units made the franchise highly successful. His franchise won the Mexican version of BFW competition on Nov. 24, 2015, and that made it eligible for participating in BFW World program.