Beneful is one of the largest makers of dog food in the world and have a great reputation of selling a wide range of quality dog food at Walmart with affordable prices. What is a bit surprising to dog owners who buy Beneful Beneficial is that the corporation has not been in business for that extensive of a period of time, having only been created back at the turn of the 21st century.
Beneful is a subsidiary of Nestle under their Purina line. When Nestle was first creating Beneful they wanted a name that captured the commitment to quality ingredients and balanced dog foods means Beneful would be selling. They settled on “Beneful” which means full of goodness.
Given the high quality of Beneful products, a name that means full of goodness seems to have stricken a chord with customers and seems to be appropriate for the brand and its great line of products.